The way you make your clients feel valued can spell the difference between keeping them and losing them to your competitor. Different salons use different ways of running the business. Some use a paper filling system in order to manage their clients’ information. For others, it’s simply time to move on and become more efficient by using technology in the form of salon software. Salon systems offer automation for most salon processes and can even help in other areas of running a salon.
Do you have plans of investing in software? Do you want to improve your current system? If so, take note of the following benefits offered by a salon system so you can continue getting new clients and keep the old ones too:
One way you can ensure your clients’ return is prompting them to set another appointment before they leave. With some salon software, the hairdresser or therapist can be reminded to ask the client if they are interested in booking their next appointment before or as soon as payment is made. Your system should provide reports as well on clients who are already overdue for their appointments, so you can send personalised email or text messages to them directly as a reminder.
Easy Booking Process
Salon software provides a day in, day out system where they can book their own appointments at any time or in any place they may be. Clients can even select certain stylist they like. Salon software can also notify you in advance of any no-shows. The two-way text messaging that usually comes with systems is simple and can used to forward personalized text messages to a number of people en masse. You can use this to help with your marketing campaigns.
Start up a loyalty program that encourages clients to return more often. You can even set the system to offer discounts to customers who bring a friend with them. Why not book them together? Salon systems let you store details regarding each client you have – for example, their birthday, their favorite TV shows and magazines, or how they like their tea. The client’s details, you will be able to improve the quality of their visit to your salon.
Aside from using your system for clients and for setting appointments, you can use it to manage your stock as well. You can use it not just to count stock but to know which products you use the most too, thereby letting you order only what you really need. Certain systems will also put a tab on your stock levels and maybe even order your stock for you if necessary.